WebMCP Conversions Free assessment

When a customer's AI assistant tries to book with you, will your website let it?

We assess your website(s) and discuss where we could add WebMCP (the upcoming web standard that turns what your site does into actions AI assistants can take directly).

  • Lead the move to AI on your website, or follow your competitors into it later.
  • AI assistants are becoming the front door to your business. Be the one they can walk through.
  • The first businesses AI assistants can work with set the standard everyone else chases.
Get a free website assessment See how it works
Customer to their AI assistant

"Book the plumber for my water heater on Thursday."

Labels added to an existing form tell the AI assistant exactly what it does. The customer still confirms before anything is sent.

Every month you wait, a competitor can get there first

AI assistants are starting to book appointments, buy products, and request quotes for people. When an AI assistant can finish the job on a competitor's website but not on yours, the customer goes to your competitor, and you may never know you lost them.

August 5, 2026
Shopify switched WebMCP on for every standard Shopify storefront. Those stores now let AI assistants search products, fill a cart, and go to checkout.
August 27, 2026
ChatGPT's desktop browser started using WebMCP tools on the websites that offer them.
Today
Any website can switch WebMCP on in Chrome and Edge through their trial programs. Your competitors can start this week.

Most businesses haven't started yet. That's your opening, and it won't stay open.

Let us help you evaluate your position See where WebMCP works today

Asking an AI assistant to find a plumber, book a table, or get three quotes is becoming normal. Today most AI assistants do that by looking at a web page and guessing where to click. They miss fields, pick the wrong option, or give up and move to the next business.

WebMCP fixes the guessing. Your site tells the AI assistant, in plain terms, what it can do and what it needs. It's being developed in the W3C's Web Machine Learning Community Group, with editors from Google and Microsoft. You can read the current draft yourself. Chrome and Edge are testing it with real websites now, and ChatGPT's built-in browser already uses it.

Without WebMCP

AI assistant takes a screenshot Your page, as pixels guesses Which box is the date? clicks and types Form, maybe filled right wrong field, try again eventually Slow and often wrong

With WebMCP

AI assistant reads your tool list request_service_visit service "Water heater" day "Thu, Oct 8" name "Dana Ruiz" fills it in once Customer taps Confirm submits Your form, as usual
Same form, same customer request. Without WebMCP, the AI assistant works from a picture of your page. With it, your site hands the AI assistant a labeled list of what it can do, so it fills everything in one step and your customer approves it.

It's still early. The standard is in a trial period and details are changing, which is exactly why we handle the updates for you.

Forms are only the starting point. With a script connected to your site's own code, an AI assistant can take almost any action a visitor can.

Forms
Contact, quote, booking, application, and sign-up forms
Shopping
Product search, filters and comparisons, carts, and checkout
Account tasks
Order status, rescheduling, cancellations, and support requests
Tools on the page
Calculators, estimators, and product configurators
Web apps
Creating a task, updating a record, and other work inside your app
Looking things up
Menus, prices, availability, hours, and locations

If your customers can do it on your website, it's a candidate. Our free assessment shows which ones matter most for your business.

Support is growing month by month. Visitors on browsers without WebMCP see your site exactly as before.

Browsers

  • Google ChromeTrialOrigin trial in Chrome 149 to 156. Each website signs up to switch it on.
  • Microsoft EdgeTrialOrigin trial from Edge 150, running until November 17, 2026.
  • BraveIn progressExperimental work underway, not switched on for users yet.
  • Mozilla FirefoxReviewingMozilla's official position is neutral while it waits to see real-world use.
  • Apple SafariOpposedApple's WebKit team opposes the current design, citing accessibility and security concerns.

AI assistants

  • ChatGPT (OpenAI)LiveUses WebMCP in the ChatGPT desktop app's built-in browser since August 27, 2026. Not yet in Enterprise or Edu workspaces.
  • Gemini in Chrome (Google)ComingGoogle has said support is coming. No date announced yet.

Platforms

  • ShopifyLiveEvery Liquid storefront has built-in tools for product search, cart, and checkout since August 5, 2026.
  • CloudflarePreviewDeveloper preview, announced August 6, 2026, that adds general-purpose tools to sites on its network.
  • FastlyPrototypePublished a prototype on August 31, 2026 that labels forms as pages pass through its network.
  • WordPressPluginsThird-party plugins exist. WordPress itself doesn't include it.

Checked September 27, 2026. We track these changes so your site keeps working as support grows.

We pick the one that fits how your website is built and who's allowed to change it.

Update your site
We add WebMCP to the forms, templates, and features you already have. Forms get labels that tell AI assistants what each one does and what it needs. Search, carts, booking systems, and account features get a script that connects AI assistants to the code you already run. Visitors see no change, and it works on older custom sites and on WordPress.
Leave your code alone
If your team can't change the site, or releases take months, we add WebMCP as your pages pass through Cloudflare. Nothing gets redeployed. Your site's traffic needs to run through Cloudflare, and we can set that up.
Keep it working
WebMCP is still changing. We follow the updates, recheck your tools whenever your site changes, and fix what breaks.
Your existing website no code changes page, as usual Cloudflare Worker adds WebMCP labels page + tools Customer's browser AI assistant can use your forms submissions go straight to your site
The no-code option. Cloudflare adds the labels on the way out; your site and its form handling stay exactly as they are.

Almost anything a visitor can do on your website can become an action an AI assistant can take. We start with the ones that bring you customers, and everything a visitor sees stays the same.

Home and trade services
Quote requests, service bookings, service-area checks
Auto repair
Service appointments, repair estimates, parts availability
Restaurants
Reservations, menu and allergen search, catering inquiries
Hotels and lodging
Room availability, bookings, group and event requests
Clinics and professional offices
Appointment requests, new-client intake, insurance questions
Shops and online stores
Product search, stock checks, order status, and the custom steps store platforms don't cover
Dealers and rentals
Inventory search, test drives, availability and pricing requests
Company portals and self-service
Account lookups, support requests, applications, document requests

Where this is heading

  • AI assistants finding your actions before they visitComingThe standard's authors are exploring a way for AI assistants to discover what a site can do ahead of time, without opening the page first.
  • Multi-step errands across businessesComingAs more sites add WebMCP, an AI assistant can plan a trip and book the hotel, the dinner, and the rental car in one go, using each business's own tools.
  • Accessibility toolsComingThe draft standard lets assistive technology use the same actions, so the work can also help customers with disabilities complete tasks on your site.
  • Staff using AI assistants inside your own systemsEarlyEmployees ask an AI assistant to update a record or pull a report in your company portal. This works today, but few companies are doing it yet.
  • More AI assistants joiningComingGemini in Chrome is announced, and Brave and others are experimenting. Each one that joins can use the same work on your site.

An AI assistant has to know you exist before it can book with you. We add your hours, services, locations, and prices in the structured format search engines and AI assistants already read (Schema.org). Then WebMCP lets them act on what they found.

No one can promise a ranking inside an AI assistant, and we won't. We make sure what they find about you is accurate and ready to use.

  1. You give us the go-ahead

    Send your web address and confirm you own or manage the site. We only scan sites with the owner's permission.

  2. We scan and report

    Our tool reads your pages the way an AI assistant would and lists every form, booking flow, and search box, with what's blocking each one.

  3. We walk you through it

    A short call covering what to convert first and what it costs. No pressure if you'd rather wait.

  4. We convert and test

    We add WebMCP to your existing site, test every tool with Chrome's WebMCP inspector and with real AI assistants, and keep it current as the standard changes.

For Your Success!

A plain-language report that covers every page we scan, whether your site has one page or thousands. Here's an excerpt from a sample report for a fictional plumbing company.

Found on the site Ready for AI assistants?
Request a quote form Needs work: unlabeled fields
Online booking widget Needs work: hidden in a third-party frame
Service area lookup Missing: good candidate for a new tool
Contact page Close: needs field labels

Sample only. Your report covers your own pages.

Will this change how my website looks?

No. WebMCP adds information for AI assistants behind the scenes. Visitors see the same site, and browsers that don't support WebMCP ignore it.

Do I need a new website?

Usually not. We work with the forms and features you already have. Our assessment tells you exactly what each part of your site needs, including anything that would need rebuilding.

Does this work with older sites or WordPress?

Yes. WebMCP builds on standard HTML forms, which almost every site already has. How the forms are built matters more than how old the site is, and our assessment covers that.

Our IT team can't change the website. Can you still help?

Often, yes. We can add WebMCP as your pages pass through Cloudflare, without touching your code or your release process. Our assessment tells you whether your setup allows it.

Will WebMCP help my search rankings, or hurt them if I skip it?

Not directly, as of today. Google hasn't made WebMCP a ranking factor, and its guidance says no special markup is needed to appear in AI Overviews or AI Mode.

Where it matters is the step after search. Once an AI assistant has found a few businesses, it has to book, buy, or request a quote somewhere. It can finish that on a site with WebMCP and often struggles on a site without it, so the business that's ready gets the customer, whoever ranked first.

Google is already measuring this. In May 2026 it added an agentic browsing check to Lighthouse, its free website audit tool, and one of its tests looks for forms missing WebMCP. Google has turned things it measures into ranking factors before, such as mobile-friendliness and page speed, but it hasn't said it will do that here.

The work also improves things search engines already use: clearly labeled forms, clean page structure, and accurate business details.

Is WebMCP a finished standard?

Not yet. It's a draft from the W3C's Web Machine Learning Community Group, the first step before a formal W3C standard. Chrome and Edge are testing it, and ChatGPT's browser already supports it. The core idea is settled, and we keep your site current as the details change.

Can an AI assistant do things my customers didn't approve?

AI assistants need the person's permission before they use a site's tools, and sensitive steps like payments still need their confirmation. We also mark every tool for what it does: tools that only look things up are marked read-only, and anything that books, buys, or sends is marked as needing the customer's confirmation first.

What does it cost?

Our assessment is free. Conversions are quoted per site after we've seen it, based on how many forms and flows you want converted.

The companies building browsers, AI assistants, and web platforms are already talking about WebMCP. Each quote links to the original.

Instead of an agent guessing the purpose of an interface element, such as a button or input field, you can declare their purposes and manage page state.

Alexandra Klepper Chrome for Developers, Google, June 9, 2026 Join the WebMCP origin trial (opens in a new tab)

When you visit a compatible website, ChatGPT or Codex can automatically use it to complete your task.

OpenAI Developers OpenAI, August 2026 Announcement on X (opens in a new tab)

Agents can search your catalog, manage the shopper's cart, and go to checkout on the shopper's behalf, all in the tab they're looking at.

Shopify Developer changelog, August 5, 2026 WebMCP support for Liquid and Hydrogen storefronts (opens in a new tab)

Switch it on and browser agents can start working with your site, with no code and nothing changed at your origin.

Will Rowe Cloudflare, August 6, 2026 Give any website a WebMCP interface (opens in a new tab)

The agents are capable, but they're operating without context.

Jonathan Speek Platform Product Management, Fastly, August 31, 2026 Instantly AI-agent-ready with WebMCP on demand (opens in a new tab)

…using tools the site has explicitly defined instead of guessing its way through an interface built for a person with a mouse.

Karthik Puvvada Head of Community, Netlify, August 25, 2026 Compete in OpenAI's WebMCP Challenge with Netlify (opens in a new tab)

WebMCP allows websites to expose functionality to users, often even new functionality not possible to users browsing the web normally.

Brian R. Bondy Co-founder, Brave Post on X (opens in a new tab)

[It] can provide a clear signal to any automated browser what actions are easily available on a given page, improving their user's experience.

Mozilla Standards position discussion Mozilla standards position on WebMCP (opens in a new tab)

Quotes are short excerpts from public articles and posts, gathered September 2026. The people and companies quoted are not affiliated with us and do not endorse our services.

Ask for your free assessment

Tell us where your website is and we'll send your report, usually within two business days.

Interested in more than WebMCP?

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  • Evaluate AI tools and services, so you know which ones are worth paying for
  • Build custom analysis tools and automate workflows that save your team time and money
  • Review and optimize your business processes using industry standard technology

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